Have you ever thought there might be some affordable and quality marketing tools available that will help you target your audience online? If so, you are absolutely correct and the good news is you found Small Business eTools (SBeT). Using the SBeT website you can do everything from planning your business and online presence to advertising and promoting your business effectively, either by yourself, or with the help and support of an affordable full service marketing firm.

Small Business eTools.com is a directory of services and money saving coupons developed by DirectionWorks, Inc. Our goal is to fill the gap between the small business and the large marketing agencies: Making the highest quality, most professional traditional and internet marketing services available to any small business or micro business client. Still, because we work with businesses with limited or very tight budgets for marketing, there are places where it might make sense for clients to invest their own time to save money. So, the Small Business eTools website is designed to help you decide where you can do it yourself, where DirectionWorks can give you a tip or two or where DirectionWorks full internet and marketing services will work for you.

So for example: You want to have a logo created..

• You could build your own logo online using the logo building tools in the Marketing Tools section for between $19. and $49. without any help from us.
• Or, use Small Business eTools logo building tools and before you make the final purchase, have DirectionWorks consult and assist with perfecting the logo for usually under $500.
• You can also hire one of our in-house graphic artists to develop your unique logo concept at DirectionWorks for around $1,000. providing the full corporate image package of graphic files, stationery and business card layout.
• OR, You can hire DirectionWorks, Inc. to create a totally unique logo and identity for your business for under $2,000. with the full corporate image package of graphic files, stationery and business card layout from our graphic designers.
• We also have artists for graphic illustration, cartoon rendering and even more unique logo development needs which is based solely on hourly basis.

Smarter online advertising budgeting practices will save your small business money. Advertising on most major networks can cost thousands per month, and Pay-Per-Click (PPC) campaigns may be cheaper but still require hundreds if not thousands of dollars each month and your internet presence only lasts as long as you’re paying for the campaign. For many this cost is simply too much to consider, and even if it is an option the results may not be consistently worthwhile.

• Learn where to host your company website
• Learn how to build your company website
• Keep your website fresh in the eyes of major search engines using powerful automated search engine submission.
• Learn to achieve a presence on the FIRST page of Google without PPC
• Discover how to achieve a positive corporate image through development of logos and branding
• Create impressive email marketing campaigns that reach your customers
• Customize high quality promotional items including marketing materials, mail-outs, and merchandise.
• Avoid compromising valuable data through increased security
• Learn how to effectively manage PPC to utilize every investment dollar to its full potential leverage
• Optimize your site with the latest SEO and SEM practices
• Find out where to shop to find the best deals on all the little things you need that can really add up quickly
• Get the best deals on travel so you can get to the places you need to go more affordably and quickly
• Those who stop learning new skills tend to fall behind, so be certain to check out our self development section as well!

View our directory of Small Business Tools.